Ambient Media Definition

This phrase is a general term used to describe non-standard messages, art or advertising that takes place outside the home. Roughly, ambient is referred to as something that is relating to something that is in the immediate space / vicinity / environment.

EXAMPLES:

• Messages hidden in art
• Body painting
• Backs of grocery receipts
• Hub cap of a taxi cab
• Handles of shopping carts
• Inside of egg cartons
• Above a toilet / urinal

RESOURCES:

"The phrase was presumably coined during the peak of popularity of ambient music, a genre with electronic textures that create a mood or atmosphere. As a result of such coinages, the standard meaning of ambient, relating to something that is in the immediate environment, is becoming slightly less precise." [World Wide Words, September 1998]

AUTHOR: Shane Keller | Copyright (c) www.deepintense.com. All rights reserved.